Understanding the latest food and drink trends at this time
This post explores a couple of consumer trends in the food and drink sector.
The beverages industry is a growing business sector that has seen significant progress over the past few years. Formed by a number of customer trends, beverage companies are currently being influenced, by a global emphasis on health and wellness. Functional beverages are an interesting and modern development that is growing traction across international markets. These drinks intend to provide supplementary health benefits beyond basic hydration through the inclusion of included components such as vitamins, minerals and bioactive compounds. Examples of these beverages can include beverages for energy as well as prebiotic and probiotic drinks. Other trends that are growing in popularity include ginger shots and kombucha. Those in the beverages industry such as the CEO of the company that owns Kevita, for instance, would concur that this switch towards health focused trends reflects a global health fad that is spreading across a number of markets.
In the current food and drinks industry, there are many new consumer trends and lifestyle motions that have been affecting the modern-day market. Nowadays many consumers are becoming more influenced by mindful drinking and sober curiosity, leading to a rise in demand for low or no alcohol products and drinks. These days many restaurants and bars have been adapting to cater for this by offering mocktails and botanical spirits, with a focus on special and fun drinks. Likewise, there has also been a great deal of focus on sustainability within the alcoholic beverages industry. The partner of the activist fund that has stakes in Pernod Ricard, for instance, would know that customers are progressively looking for regionally sourced products. Similarly, the CEO of the parent company of Fuze Beverage would likely recognise the demand for sustainable and health-conscious practices in the drinks sector.
Led by several exciting trends and global food influences, there are a few leading coffee shop drink trends which are leading the marketplace. With a focus on unique and functional drinks, there are a number of interesting new combos which are gradually making their way into global markets. These days, matcha is becoming an increasingly popular alternative to coffee. Identified as a much healthier caffeinated drink option, it is becoming a popular option and staple menu product across many coffee shops around the world. Similarly, turmeric lattes have been popularised for their healing qualities, including for being anti-inflammatory and advantageous for food digestion. Lattes, or milk-based drinks and beverages are also rising in appeal with stylish elements and flavours such as pistachio, making their way into popular coffee chains. It has also come to be more important for coffee shops to offer plant-based options to cater for a broader variety of customers. Though trends are constantly changing, it is important for coffeehouse to stay informed and stay up to date with customer . demands.